Jaime James insurance advisors help their clients through life’s ups and downs, and all the in-betweens. They help support, educate and empower their clients to protect the wellbeing of themselves, their families and their businesses.
Positioning was a key topic of discussion when owner, Jaime, contacted us, as it was a personal brand that she wanted but it still needed to exude a business persona.
To convey Jaime’s adventurous lifestyle, we took the first letters of her name and surname, JJ, designed to represent mountain peaks – for god’s sake the woman hiked Patagonia, Antarctica and Columbia last year. The symbol also represents life’s journey with its peaks and twists with Jaime supporting her clients through all the ups and downs. The feminine, yet strong visual identity then informed the brand guide and digital business tools to help with seamless workflow, finished off with a gorgeous website.
Logo Design, Visual Identity And Brand Guide, Written Identity, Copywriting, Custom Website Design & Development, Creative Direction, Printed Collateral