Jaime James

Life’s a beautiful journey of ups and downs

The Brief

Jaime James insurance advisors educate, empower and support their clients through what they call life’s journey of financial ups and downs, and all the in-betweens. We helped Jaime craft a brand narrative that supports her vision, with a clear brand guide to inform every touchpoint of the branding.


Brand Identity
Brand Guide
Website Design and Development

Tada Creatives - Branding
Tada Creatives - Branding
Tada Creatives - Branding
Positioning was a key topic of discussion when owner, Jaime, contacted us, as it was a personal brand that she wanted but it still needed to exude a business persona.
Tada Creatives - Branding
The feminine, yet strong visual identity then amalgamated the brand guide and digital business tools to help with seamless workflow, finished off with a gorgeous website.
Tada Creatives - Branding
To convey Jaime’s adventurous lifestyle, we designed the logo with the first letters of her name and surname, JJ, to represent mountain peaks – for god’s sake the woman hiked Patagonia, Antarctica and Columbia 2020. The symbol also represents life’s journey with its peaks and twists, with Jaime purposefully supporting her clients through all the ups and downs.
Tada Creatives - Branding
Tada Creatives - Email signature
Tada Creatives - LinkedIn banner
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