RCG

Add Your Heading Text Here

The Brief

The screens we surround ourselves with can change our minds, define our days and make us smile. But, they can also push us to tears, incite arguments and end relationships. As people, we decide how and when we use technology but, it turns out, we don’t have as much control as we think.

Services

The screens we surround ourselves with can change our minds, define our days and make us smile. But, they can also push us to tears, incite arguments and end relationships. As people, we decide how and when we use technology but, it turns out, we don’t have as much control as we think.

Our Approach

We answered the challenge by creating much more of a graphic system than an iconography set. Simple shapes, all unique and conceptualised for their function and completely custom. They serve as bold symbols and a base from which the RCG brand can instantly be recognised. They can be used as graphic shapes, icons, to house images and make statements at scale or at minimum size, both on screen or in print.

What we delivered redefined the brand narrative.

Logo and wordmark modifications

Colour Palette

Simple shapes, all unique and conceptualised for their function

You might also like

Please fill in your details to download the info pack.

[contact-form-7 id=”4082″ title=”Survivor’s Guilt”]