RCG

Architecture & property, together by design

The Brief

RCG is more than an architecture and property company, they’re a strategic partner offering a unique mix of business intelligence & creative design thinking. Tada was engaged to help define a new type system, brand colours and design custom brand icons that could be used across print and digital collateral.

Services

Visual Identity
Graphic design
Print Collateral
Animation

Our Approach

We answered the challenge by creating much more of a graphic system than an iconography set. Simple shapes, all unique and conceptualised for their function and completely custom. They serve as bold symbols and a base from which the RCG brand can instantly be recognised. They can be used as graphic shapes, icons, to house images and make statements at scale or at minimum size, both on screen or in print.

What we delivered redefined the brand narrative.

Logo and wordmark modifications

Colour Palette

Simple shapes, all unique and conceptualised for their function

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